According to one slogan, shoppers at Emilia George “may be sleep deprived … but they’re never style deprived.” According to another, the maternity boutique “makes motherhood look good, really good.”

The Irvine Spectrum Center location backs up the sentiment with an impressive array of products.

There’s maternity apparel, of course – but also ready-to-wear, including a floral lace mini dress. Atelier Choux Paris is among the coveted labels for kids. New arrivals for moms and children include seersucker shorts, pique polos and stretch chino shorts. The bestselling Blue Cheetah Print Bubble is sized 0 to 18 months.

Pregnancy, postpartum and parenthood must-haves span pre-packed hospital bags to organic infant formula, Coterie diapers, Baby Bjorn carriers, Bugaboo strollers as well as baby books and toys. Mom accessories include candles with scents such as Weekends Playing Pickleball.

Pregnant while working for the United Nations – and finding a lack of stylish, comfortable and professional maternity wear – founder and CEO Elle Wang opened her first boutique in Tribeca, New York, in 2019. Today, Emilia George is a “go-to treasure trove for urban families navigating the wild ride of parenthood.”

Every location has a kids’ play area, but the one in Irvine is particularly spacious. It also offers stroller workouts, book readings and music classes.